Hui leads product strategy, market validation, and the development of MakeOrNot’s decision methodology.

Her work focuses on structuring early-stage product and menu decisions through a data-informed, constraint-aware approach — defining what inputs matter, how trade-offs are evaluated, and where decisions should stop.

With hands-on experience building and operating a consumer beverage brand end to end, she grounds MakeOrNot’s decision framework in real operational realities, including cost structure, workflow feasibility, compliance, and market response.